CCTV Headquarters, designed by OMA, is a broadcasting, production, and office facility for 10,000 workers housed within a looping 44-story skyscraper.
Work originally done at 2x4 Inc. between Beijing and New York offices.
Natasha Jens, Albert Lee, Jing Xin, Celine Fu and Jeffrey Ludlow
The exterior signage was designed around the dot landscape by OMA, where each circle was extruded fully for a destination or half extruded for a directional signage.
The nomenclature of the building was simplified to meet the circulation challenges of such a unique building.
The interior signage for the headquarters was materially determined on the substrate that it was on and the type of message conveyed.
