About
Kitchen pub “KRAPIVA” is a new promising project in the restaurant sector.
A pub that is not like the others. It is distinguished by an original idea of serving
a bar and a kitchen, and a modern interior solution.
Task
The client set a goal: to discover in Krasnodar something new - not a standard beer house,
but an atmospheric place with unique drinks, unusual ideas for cocktails based on craft
nettle beer, and high-tech cuisine. We were approached with the task of finding this
image that can convey all the beauty and unusualness of the project.
Process
We were inspired by the idea. To create a style in the style of pages of old scientific books
on botany, with engraving illustrations and handwritten notes. Copies
of 18th century botanical books were found that were used as textures - yellowed
and tattered paper pages convey a sense of antiquity, naturalness and uniqueness.
Result
Nettle leaf in the logo - the concept of naturalness and ecology. The selected dark gamut
conveys the atmosphere of the place, aesthetics and tranquility, which is combined with
bronze, gold shades and textures, making the character of the style softer and more
sophisticated. We have created a style thanks to which the institution will be interesting
to both male and female audiences. It subtly emphasizes the unique cocktail recipe,
set of dishes, decor, details of the atmosphere and interior of the pub.
full work –
