Nordstrom's looking for a new way to feature and highlight it's Vendors in the annual Anniversary sale turned to AOL looking for something new and different.  Pictela provided that solution.

Pictela offered Nordstrom a full service, end to end, real time creative solution to change the way that the promote the products featured in the annual sale.

Beautiful imagery, a technology platform, data, and a premium publishing envirnoment at AOL offered Nordstrom the ability to promote their sale with relevant products, leading them in store for purchase.