PROPAGANDISTS | Postgraduate graduation project
2019
Instructed by Elvira Grob & Michael Horsham
London College of Communication, University of the Arts London
The project is a self-designed board game with some promotional visuals, which mainly inspired by the propaganda war on digital platforms during the Hong Kong protests of 2019. Although the world has entered the 21st century, propaganda is still influencing the individual's mind and behaviour via new media technologies. Digital propaganda usually successfully manipulates the opinions and emotions of the young generation with the help of the bandwagon effect on social media, as it works on the Hong Kong protest. Due to the accessibility of social networks, we are so used to receive and disseminate information, perhaps all of us have become unconscious and unwilling propagandists, even though we are still victims. Black and White. Truth and Lie. Yin and Yang. How should we defend our minds in this digital age?
Game Props
The game simulates a social network environment which can be viewed as social media. The nine cubes represent public opinion and the cards represent our independent thinking. Through this game, I’d like my audience to feel and experience the psychology when we are facing public opinion and mass information on social network platforms. How our minds are unconsciously affected and controlled by the crowd, and how our point of view can also effectively influence others. The psychological changes of the player during the game probably is the core message communicated by the game.
Poster Design
The visual language of posters is flat and strong. I graphically associated the game visuals with microphones, speakers, and radios, which are commonly used in propaganda campaigns.
Animation / Motion Graphics
Through motions graphics and audio editing, the animation strengthens the political sense of the whole project and shows the audience how information is widely disseminated through bandwagon effect in digital propaganda.
Social Media
