Weigh Away
Concept Design
Concept:
As a personal project, I created a concept for a zero waste refill store to attract young individuals aged 20-35. My aim was to create a modern, fun-feeling logo that would stand out from the crowded high street and work in a range of applications, including a loyalty app system to encourage plastic free shopping.
Idea Development & Concept:
Although starting off quite literal with incorporating scales, jars and 'eco' symbols within the logo, it felt too forced so I decided to freehand some type, giving it the edgy look I was going for.
Wider Applications:
Consistency in applying the logo throughout the shop is key - keeping up with technology and creating a loyalty app system for customers will encourage plastic-free shopping which will be essential for reducing waste in the future. The logo can further be used on jars and on merchandise such as paper or tote bags.
