THE SKIN NERD
Branding | Art Direction
'Good Skin Day' TV Series | 'Deep Cleanse' Podcast
Jennifer Rock is the founder of The Skin Nerd® and a multi-award winning dermal facialist and skin tutor. She is also the bestselling author of 'The Skin Nerd: Your Straight-Talking Guide to Feeding, Protecting and Respecting Your Skin'.
RTÉ collaborated with Jennifer Rock to create multi-channel content across the 'Good Skin Day' TV Series, 'Deep Cleanse' Podcast (hitting #1 iTunes Podcast chart) and bespoke editorial content for RTÉ Lifestyle website.
I was tasked with creating an identity for the project. This involved developing a stylish and modern brand and creative marketing campaign to captivate audiences across multiple channels, including TV, RTÉ Player, podcast networks and social. I art directed all the creative across the tv series, podcast and editorial content, created the brand and storyboarded the series titles.
The goal was to create slick, aesthetically pleasing, thumb-stopping content that resonates with younger audiences and visually excites the viewer.
Hope you enjoy!
Thanks for looking!
