Hans Jürgen
Hans Jürgen Is an international law firm based in Zürich, Switzerland, with expertise and experience in matters of international law, specifically, dispute resolution. With the high level of expertise, it has made one of the leading dispute resolution companies in the world.
Challenge
Create a brand with an emphasis on tradition and history with a dynamic modern development.
Concept
Developing corporate principles with modern heraldic symbols, through a strong minimalist brand identity.
The coat of arms of Hans Jürgen consists of four elements, crown, shield, and two lions represent escorts to the judicial process, shields are a symbol of the protection of every right, the courthouse represents the place where justice is fought, and the crown is a symbol of glorious greatness. The red color shows courage in fighting for everything.
This identity is modern and is based on a synthesis of modern design language, and an interpretation of the historical coat of arms with simple and clean lines. With a sophisticated design, simple logo line, other visual communication adaptation, and simplification.
