TITO'S VODKA

As a packaging designer, I am hyper-aware of the way brands treat their identity on three-dimensional objects. Most of us have those brands that we "would love to get our hands on." For me, that brand was Tito's Vodka. I love their product but feel that there is much-to-be-desired from a branding and packaging stand point. In the last few weeks, I have been exploring some possible options for the Tito's brand as well as a re-imagined bottle label. Here are a few elements from my brand study.