"Torabika Cappuccino, Cappuccino ala Cafe"
The heart of youth life is to hang out with friends, accompanied by cups of coffee like cappuccino.
They don't only hang out for nothing but mostly they talk about their passions, the trend,
They don't only hang out for nothing but mostly they talk about their passions, the trend,
what to do in making money from their passions.
Young people call it as Nongkrong Berfaedah. More over, small, indie coffee shops are easily
found now and has become a new trending topic.
found now and has become a new trending topic.
Communication Objectives:
To bring the brand closer to the young adult’s life. Make it even more relevant to make
To bring the brand closer to the young adult’s life. Make it even more relevant to make
Torabika Cappuccino perceived as the ‘brand for me’
Thought:
PAS NONGKRONG, INGET TORACCINO
Client: PT. Mayora Indah
Advertising Agency: Artek n Partner Communications
Executive Creative Director: Widyalupi Nonis
Creative Director: Anom Bayu
Group Head Creative: Yudi Angga
Senior Art Director: Rubbi Arfan
Copywriter: Ariya Damar
Agency Producer: Ruki Dargo
Executive Creative Director: Widyalupi Nonis
Creative Director: Anom Bayu
Group Head Creative: Yudi Angga
Senior Art Director: Rubbi Arfan
Copywriter: Ariya Damar
Agency Producer: Ruki Dargo
Account Team: Jeji, Vina, Nina
Production House: MAW production
Film Director: Peter Manus
Production House: MAW production
Film Director: Peter Manus
