In this project, we had to select a restaurant and analyse it to show innovation in the company. My team and I selected a Japanese restaurant called Wokyo. We frequently visited the restaurant and spoke to customers there as well as the employees. We researched about the restaurant and looked at online reviews, as well as looked at their presence on social media platforms. What we found was that while the restaurant itself had no direct sort of innovation, the way they provided the service and customers’ experiences were very unique, both in terms of physical space and human interaction, because the restaurant is decorated in a way which shows the Japanese culture, and the ambience is very friendly and welcoming. Through these they achieve their vision of bringing the Japanese street food concept to the UAE. We designed our poster using the brand colours of Wokyo, which are pink, white and black.