In this project, my team and I did a design audit on Jet Airways. We looked at their brand guidelines, analysed their website and other social media platforms, and did a SWOT analysis of the airline. We did an organisational review, brand review, design review, and a customer perception review. Towards the end we provided recommendations of what Jet Airways could improve to create a better brand image. This project involved a lot of research on our part to fully analyse the airline, and go into detail with it. We designed our book according to the colours of the Jet Airways brand, which are blue, yellow and white.
