The goal for this project was to create a design brief for a collaboration between an event and a product that was chosen based on the event. The idea was to find a way to promote the product without having it sold at the event. My teammate and I chose to use Nikon, since our event was New York Fashion Week. We conducted secondary research to understand the locations of the event, the target audience, and the way the event was held. We then proceeded to narrow down the target audience for our collaboration and gathered images and created illustrations to convey the main objective of the design brief through a poster.