The OCC is well known for their ability to throw a massive party, but they were seeing a decline in local engagement. The local business community had come to assume that the OCC was a "big box" event center that couldn't accommodate a small-scale event. But the OCC does cool stuff, and they're just as locally-focused and environmentally-conscious as any other venue in the city—if not more so—with the added benefit of a world-class convention center. They asked us to help communicate that.