For over 24 years, Watchdata has been providing solutions for digital authentication and transaction security. They have established a market for itself within enterprises in mobile network operators, financial institutions, transport operators, governments and even individual consumers across 70 countries.
To stay relevant with rapidly-growing technology and market trends, Watchdata needs to evolve and reimagine the brand for modern-day customers. At its business core, security is about freeing the individual from the state of being in dangeror threat and authentication convenience are realized through empathy.
A new brand expression was created to enhance what was familiar with their clients. Its true-hearted blue was given clarity with the introduction pastel palette of pink, blue and green. Finishes such as embossing and luminescent foil create a tactile and visual experience that makes the brand playful and edgy.
The logo mark (encoded W) is derived from the coding brackets, which symbolize creation and encryption. With the absence
of its Wordmark, the encoded W should stand on its own, representing security and protection with the feeling of reliability and innovation.
of its Wordmark, the encoded W should stand on its own, representing security and protection with the feeling of reliability and innovation.
