A detailed overview of the project including market research, the design process and product production.
Final Logo with Different Color Treatments
Background Icon Pattern
Product Shot: Reusable Flexible Slushee Pouch
Product Shot: Ice Cream
Print Graphics: Ice Cream Cone Wrap
Product Shot: Promotional Towels
Print Graphics: Front of Towel Wrap
Print Graphics: Back of Towel Wrap
Augmented Reality
1. The user starts by opening the app and holding their phone over the map. A new map overlays the printed map with a location marker of where you are based on your phone's GPS. The legend becomes interactive and displays the locations of each spot on the map.
2. The user can tap onto the logo in the top left corner to start an interactive treasure hunt. A clue pops up leading the user to the next clue.
3. After figuring out the clue, "ice cream" in this instance, the user can exit out of the clue and tap onto whatever ice cream marker is closest to his location. A GPS marker will pop up on their device guiding them to the tapped location.
4. After buying an icecream cone, the user holds their device up to the cone. A new augmented pop up appears, displaying that they wont the treasure hunt and our awarded a coupon for 50% of a purchase of a slushee, generating additional product sales.
