TURTL is a Jewelry brand that is special for creating and selling Seashell Jewelry. Actually the Owner of the brand Mr. Bo Congdon was coming through some business names which are related to the sea and instead of Turtle, he typed Turtl by mistake. Among some names like Oceania, Shelli, Turtl (typo of Turtle). He chose the wrong spelling one like Tech giant Google did. Don't know about google made mistake? Click here.

The tagline of the business is Strong and Beautiful, and the goal was to create a strong and beautiful feminine logo with the brand guidelines and moodboard.

Later, I created their packaging.