Stephanie Di Biase's profile

Premier: Brand Evolution

Stephanie Di Biase
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design identity design brand strategy Creative Direction logos brand launch landscaping luxury brands rebranding
Premier: Brand Evolution
Premier Service (formerly Premier Landscape Contractors) needed to evolve their brand to better reflect how the business had grown from a small boutique landscape contracting company to a full service luxury brand offering deep expertise across a multitude of services for both commercial and residential clients. The biggest challenge was to design a system that not only stood out in the competitive space, but also offered the ability for Premier to go to market as a whole but also as a specific expertise like Masonry or Design.
 
design identity design brand strategy Creative Direction logos brand launch landscaping luxury brands rebranding
design identity design brand strategy Creative Direction logos brand launch landscaping luxury brands rebranding
design identity design brand strategy Creative Direction logos brand launch landscaping luxury brands rebranding
design identity design brand strategy Creative Direction logos brand launch landscaping luxury brands rebranding
design identity design brand strategy Creative Direction logos brand launch landscaping luxury brands rebranding
design identity design brand strategy Creative Direction logos brand launch landscaping luxury brands rebranding
design identity design brand strategy Creative Direction logos brand launch landscaping luxury brands rebranding
design identity design brand strategy Creative Direction logos brand launch landscaping luxury brands rebranding
design identity design brand strategy Creative Direction logos brand launch landscaping luxury brands rebranding
design identity design brand strategy Creative Direction logos brand launch landscaping luxury brands rebranding
Key Services:
•  Discovery
•  Planning
•  Competitive Research
•  Naming
•  Brand Development
•  Brand Roll Out (stationary, collateral, advertising)
 
Insight
Understand what problem your really solving for upfront. With Premier, it started as a website redesign problem but ended up really being a branding problem overall. The Premier brand did not communicate accurately what Premier offered and did provide the needed flexibility as a system to communicate deep expertise in a variety of areas. We would have never uncovered this has we not done extensive stakeholder interviews and research upfront to really understand the problem space we were solving for. By doing so, and working closely with the Premier team we were able to realize that separate digital properties were needed to serve potential Premier clients.
 
Premier: Brand Evolution
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Stephanie Di Biase's profile

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Stephanie Di Biase's profile
Seattle, WA, USA

Premier: Brand Evolution

Rebranding project for a high-end service company focused on full service breadth and expert level depth in a wide range of property related serv Read More

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives