Adam Perry is a solicitor based in London who, until June 2012, was a partner at PricewaterhouseCoopers Legal LLP.

Taking the decision to start his own business after almost 30 years in larger firms was a big one, but Adam had always wanted to start and then build his own business. His aim is to offer a bespoke service to key clients and he approached us to create an appropriate brand identity.

We created a logo that reflected Adam, his experience and the audience he deals with. We applied this to business cards and stationery and we are now helping him develop his website.