When people think identity theft, they think credit card fraud. But stealing a few magical numbers from a piece of plastic is childsplay compared to a methodical identity takeover. When LifeLock set out to educate consumers instead of market to them, a content-rich microsite was born. "Identity Theft 101" at LifeLock.com includes well-researched articles, news, web copy and educational tools that explain the threat and emphasize the need for an identity theft protection service.
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