The concept behind this campaign is that ChapStick can guarantee kissable lips for every smile under the sun. And when we say every smile, we really mean every smile! The concept itself is portraying rather geeky males, who after using ChapStick finally have kissable lips! So, would you kiss them?
Print Advertisement Series - One of Three
Print Advertisement Series - Two of Three
Print Advertisement Series - Three of Three
Direct Mailers - Geek Facts
The direct mailers will feature similar graphics on the front for each geek, but will display Nerd Facts that relate to kissing. The flip side will offer a coupon for ChapStick as well as social networking icons so users can connect with the brand for more offers.
The direct mailers will feature similar graphics on the front for each geek, but will display Nerd Facts that relate to kissing. The flip side will offer a coupon for ChapStick as well as social networking icons so users can connect with the brand for more offers.
Social Networking - Twitter Page
To be used during the campaign to connect with consumers.
To be used during the campaign to connect with consumers.
Web Banners - Both Animated and Non.
Outdoor - Bus Shelters
