adidas TECHFIT
adidas men’s training look book featuring TECHFIT products. Technologies such as Seamless, PowerWEB and Tuned Compression are presented by famous athletes such as Kaká, Novak Đoković and Tyson Gay in the three part look book.
Concept, design & production: Philipp von Rohden, Thees Dohrn
Awards: Red Dot Design Award
Three stripes, three athletes, three books
The banderole looks like the collection's power stripe
Innovative book concept
Football player Kaká on the couch: merging photography and graphics
The Seamless-effect
PowerWEB technical functionality
PowerWEB lookbook
