Rework of Header Banner Displays on Dynamic Landing Pages for Product Categories on the Yuppiechef website.
The previous user interface was not optimised for responsive viewing, and made the landing pages feel cluttered & unorganised when not viewed on a large desktop screen. The main objective was to get these designs responsive & mobile friendly, as Yuppiechef does not have an app; only a mobile site. Using styled lifestyle images (mostly photographed in-house, art directed by me) and the company's dedicated colour swatch to stay consistent with the brand's visual style & messaging.
Lifestyle image art directed by me
'Yuppiechef is South Africa's premier kitchen and homeware store, stocking 700 of the world's leading brands. From knives, cookware and appliances - to soft furnishings, craft beer and the finest food ingredients; we've tried, tested and sourced the best quality products we can find, for you—people who really care about cooking, entertaining and hosting at home.' yuppiechef.com
