This was a group project in which we had to bring a new viewpoint on food. We realised that 30% of UK vegetables don't get harvested because farmers don't think it will met with supermarket guidelines (it's ugly). We decided, with the recession and food shortage it would be a good idea to buy these vegetables and sell them in supermarkets at a reduced price. This is what our campaign is all about.
Development work from the project inclued below.