ABOUT THE PROJECT
I started this personal project in 2017 and finished it in 2018, my two main goals were to demonstrate what each brand represented in their own way through custom animations; It's about their story, products, values or a combination of those elements.
The second goal was to expand my knowledge in after effects and animation, it also made me much more appreciative of logo design and creative processes; sometimes logos are very unclear as of what they mean, sometimes there's no hidden message at all; being able to give more context to an existing visual metaphor through movement is very interesting and I love to do it.
Coca-Cola
Simple text reveal accompanied with circular accents that support the audio.
BiiaLab
This is a self improvement company widely known in latin america, my idea was to make a text morph with their motto (be, think, do) and then have it transform into the logo at the end.
Amazon
What started as a book company (the letters have a "page flip" effect) became a place where you can buy things from a --> z.
:)
Ferrari
Tradition, legacy, heredity; there's not really much to this idea other than making the horse move and to make sure it feels "Italian", this was also my first attempt at character rigging and animation in after effects.
Android
This animation covers android's software versions 6.0 to 8.0, marshmellow, nougat and oreo, It is also heavily inspired by @nikitin891's Logitech logo animation.
Wepaa
This was probably the first major social media company in Venezuela, laid the groundwork for many other local brands and I really respect them for that, they are also super quirky and fun!
Discord
This is a chat application for gamers, so I took the controller/spaceship icon and turned into space invaders.
Dunkin'Donuts
Now they are only Dunkin', at this point in time I started dabbling into faux 3D which I really like to do.
Dribbble
Some people see this logo as a yarn ball, I thought it would be interesting to combine it with basketball.
SYFY
I had many different ideas for this one, basically a set of animations that referenced many of the show's themes like movies, zombies, fantasy, sci fi and of course aliens.
NASA
For my final piece I wanted to include as many things as possible and make them work together.
Thanks for watching!
