Anna Keshishyan's profile

Darpass | Brand Identity



Darpass initiative provides a 360-degree view of the Armenian IT industry.
‣ They are the only software outsourcing advisory company in Armenia that finds and verifies software development partners for international clients based on their specific needs.
‣ They organize unique and custom-designed tech tours to help executives of established international companies, investors, and young entrepreneurs visit, discover, and build strategic partnerships with leading Armenian companies.
For this project, I have developed the brand system and guidelines including logo design, typography, and color palette.

The mark is paired with a lowercase sans serif typography, with the name held together 
by a flipped “d” and a “p.” The result expresses the spirit and elegance of the mark and Darpass itself while modernizing the look, providing a more youthful appeal, and optimizing the identity for applications on everything from Instagram to billboards, print ads, and swag.


 
Click here to see the Brand Guideline.
  
Darpass | Brand Identity
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Darpass | Brand Identity

Brand Identity design for Darpass initiative. They are the only software outsourcing advisory company in Armenia that finds and verifies softwar Read More

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