New Balance Grey Day 2018
To mark the launch of the iconic 574 Classic Grey, New Balance presents Grey Day 15.03, an exhibition that pays tribute to New Balance's heritage and spirit, showcases the brand's innovation and unveils four collaborations that celebrate the notion of individuality through true independents. #NBGreyDay
Prior to the event, New Balance's social media channels (Facebook and Instagram) were all overtaken by Grey.
A 12-grid takeover on New Balance's Singapore Instagram grid was posted during the launch of the Iconic Grey 574, where each post will eventually form up the New Balance "N".
Each part of the N reveals to be part of a small snippet of the 574 ICONIC videos.
There was also an online pop-up store for members of the public to buy the limited edition collectibles that was created by the featured artists during the Grey Day event.
