Customer loyalty discount promotion UX and UI design with following user flow:
1. Social network campaign with CTA: Calculate your discount
2. Campaign landing page. The customer chooses on a picker for how many years he is using company’s services. Based on that input, elegant CSS animation reveals his discount. CTA: Choose phone.
3. The user lands on Product list page where the picker is now predefined based on his previous input- if he chose 4 years on Landing page for example, which means he can use 40$ discount, that discount amount is subtracted from all prices on Product list page. If he changes the picker to 6 years, the page will refresh all prices with a new discount: 60$. CTA: More details ( for a specific phone model ).
4. The user is now on a Product description page, with picker and the price predefined from the Product list page. He continues towards conversion with CTA: Buy online.
5. If the user doesn’t finish the buying process, he is retargeted with custom ads on social networks based on his customer loyalty segment picker input.
Every customer loyalty segment is marked with a different color, and that same hex code matches the discount revealing animation. On hover the user sees the information that the discount is valid for 6 months earlier contract renewal. Design is fully responsive. Videos are recorded sessions of a developed product, live on web with approximately one million visitors per month.
Desktop version
Mobile version
