Gyulai Pálinka
spirit label series design
spirit label series design
Gyulai Pálinka manufactures high quality traditional Hungarian spirits since the 18th century. We were assigned to create labels for the limited edition series, which is the top category of the brand. The theme of the labels orbits around hedonism, luxury, high life, placed in the rococo era, reflecting on the founder Baron Harruckern's historic period. We tried to capture the fun side of consuming pálinka by creating a sort of vivid fantasy world of exuberant life. All labels feature the fruits that the flavors are made of, being organic part of the illustration, often having more to their meaning, or taking shapes of something else. The label family constantly expands with new flavors. The bottles are available in two sizes, 0.35l & 0.05l.
Thanks for the assignment to Péter Berki.
• Client \ Gyulai Pálinka
• Art direction \ Halisten Stúdió
• Art direction \ Halisten Stúdió
• Illustration \ Barbara Bernát
• Layout and typography \ János Kőrös