Aesthetic Elements Distribution
This project was for a health and beauty salon, they wanted a brand that resonates with natural well-being.
Logo
I chose to draw a lotus flower for their logo as it represents health and youth. I also went with a hand drawn font to emphasize the delicacy and naturalness of the brand.
As for the advertisements, I was told to use the theme of blue, as it gives thoughts of the ocean, and the salon sits on the seafront. I chose to use strong images and bold text, to act as effective advertisements on their social media. I have blurred the contact details as per request from the owner.
