Lincoln Indicators INVEST IN THE NUMBERS Campaign
Strategy, Rebrand, Creative & Advertising by The Reactor
Web/Digital by Straight out Digital. Video by Kilogram.
Strategy, Rebrand, Creative & Advertising by The Reactor
Web/Digital by Straight out Digital. Video by Kilogram.
Lincoln Indicators are a subscriber-based investment research company that also uses that research themselves to direct a series of managed funds. They came to us with a complicated brand message that was hard to decipher and made them look & sound very similar to most of their key competitors.
We helped them distill their message down to the key difference they have over their competitors - their investment methodology is built on a unique process that is able to quickly analyse the up-to-date financial statements of every publicly listed company to see how healthy the company is. It means that, unlike other financial brands, they don't invest in the subjective opinions of their analysts. Instead, Lincoln Indicators invest in the numbers.
