Amaro Averna - Un sorso di Sicilia

Sicilia, one sip at a time
Enjoy the original illustrations created with Kanjano 
for the Amaro Averna Spiritheque Digital campaign​​​​​​​ 🌈  🦄  ✌🏻
The eyes are almost closed, and you are feeling blessed by the sunlight of this land, 
as the placid colors of the post-lunch Sicilian afterglow manage to penetrate your lashes. The waiter who’s just collected the order will take his time. 
Then again, what does it even mean to wait on an island whose wealth has only piled up over time? From the time of the invading peoples, who built more than they destroyed, to the time of oranges, pomegranates and herbal infusions. 
The time here expands, in this contemporary Sicilian age, while you wait for your amaro. It's takes its time.

Illustrator's note: the square is in Palermo, the tourist can see through the glass or in any case whose focus is the glass. The tourist is the narrator of the story, so the point of view is his: this means that everything is seen by his eyes, so in the Palermo scenes I can only see his hand and elements of his body in the foreground.
You are still sitting in this café with my eyes half-closed. Now, with your last sip, the gold of Byzantine mosaics spills over, only disturbed by the figure of a young waiter observing you with an inquiring look.

Illustrator's note: we imagine to see the waiter at the center of the scene with a very lively mosaic all around that creates a contrast with the figure. The scene is dreamlike, two-dimensional, in Klimt style. The city is therefore not visible.
the vivid yellow, light blue, and white of this city intertwine and unite, surrounding you and making you part of an endless combination of colorful majolica tiles. You can take a closer look: those colored tiles are actually moving, part of large artwork transported by equally bulky men. They are mounting a contemporary art exhibition on the other side of the piazza.

Illustrator's note: Scene 2 is set in a cloister of the abbey of Santo Spirito di Caltanissetta, in the mid-1800s, and represents the passage of the secret recipe from Fra Girolamo to Don Salvatore.
ANIMATIONS
Tesserae of the same mosaic

Sicily ruffled her hair while the sun warily kissed her forehead. 
Caltanissetta was there, in front of her, with all of its proud haughtiness... 
Join our second journey for Amaro Averna!
ANIMATIONS
SKETCHES
CREDITS

All the artworks are illustrated by Giuliano Cangiano 
and written by Eleonora Gomez de Teran & Marco Celletti
Client: Campari Group S.p.a. 
Creative Agency: + Wunderman - Production: Noruwei Studio
Amaro Averna - Un sorso di Sicilia
Published:

Amaro Averna - Un sorso di Sicilia

The Spiritheque is an evocative journey beyond the borders of time and space that transports readers to the lands of each brand’s origin, so they Read More

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