Abdul Latif Jameel® is a large group of diversified enterprises with strong ties in the Middle East, North Africa and Turkey. ALJ has a powerful network of partners and constantly attracts new companies, that want to do business in this region. Main fields of activity are listed below.
Our goal was to develop the concept of the user interface of the mobile application for Abdul Latif Jameel®'s loyalty system, which would help the partner companies attract new customers and retain the old ones.
Mobile client should address the needs of both clients and managers of partner's services. Customers get access to a list of partners who are ready to provide special benefits and privileges, and service center managers obtain a comfortable tool for administering their work.
After defining the requirements for the interface and the functional, we proceeded to the stage of the visual conception, on which we have worked out a several interface options. We presented a light version in branded colors, and a dark version with an dictating orange.
The client chose the dark version, which we have worked out in detail. A more detailed description of this conception is presented below.
The application requires many accesses. View of the access request interface and the time at which this interface will appear significantly affect the user conversion. The absence of necessary access significantly limits the capabilities of the application in terms of marketing.
On the walkthrough screen, we selected the main features of the application, as is traditionally done. Simple animation and call to action at the end of the walkthrough are designed to increase the conversion on this use case.
We have divided main customer actions into cards in order to provide quick and easy access for application capabilities.
Screen of user's "Garage" for adding his own cars. The app analyzes technical parameters of the car and reminds about necessary services. The user sees all previous services as well.
The app shows the closest services based on determined user location. Besides, the user is able to search among shops and services. Store screen provides the customer all necessary information to select the service and proceed the order in a particular store.
The range of services is also made in the form of cards containing basic information about the product. When oil and filters suitable for the car are chosen, the customer receives the final payment bill. After the payment the client can get selected services.
After placing an order, customers receive a QR code. Customers will show this code to the service employee when their order is performed.
When the services are done, the customer can show QR code to the employee in order to complete the service. In case of dissatisfaction with the quality of service the customer can write report, get money back or obtain services in another store.
Companies that want to participate in the ALJ’s loyalty system can register in the application. Mobile application from the client side and from the store side provides control over the performance of the services, payment, as well as feedback and customer’s reviews and so on.
Managers can add new stores to the system, change information about them and monitor the quality of work performed.
Managers scan QR codes from the customers’s mobile devices to get information about the order: what services should be provided, the brand and model of the car and customer’s purchases in the store.
To help managers understand the functionality, we added a help center, which describes the process of working with the application and answers to popular questions.
Upon completion of the work on the conception, we prepared a presentation of the interface for the client, in which we described the main features of the application, both for customers and managers.
