BRADESCO_POBJ
Concept / Artistic Direction / Content Direction Roger Velloso
Project / Production TV1Experience
Annually Bradesco promotes the Workshop of Managers, perhaps the largest corporate event in Latin America. Its highlight is the awards nights of the Bradesco Goals Program. In eight editions throughout the month of February / 2018 a spectacle of images, lights, music, dance, and special effects packed the audience into a unique experience.
34.5 million pixels
processed in play; 590 m2 of LED black face 3.9; 24 fullHD video outputs forming a single image; 11 PA's for octafonic sound effect in the audience; 66 box line arrays + 30 subwoofers processed; more than 270 moving lights (3 times the Rock'n'Rio stage); 02 16K servers in sync and redundant;
03 X20 switchers; a giant team of artists, producers, architects, designers, publishers, 3D & motion artists in Brazil and Prague, light designers, programmers, engineers, set designers, back-rules, operators, technicians, assistants ... an audience of over 15,000 people in 8 days of event that ended with a show of ...
... Simone and Simária.
These are some of the numbers that say what was the
POBJ Bradesco 2018.
processed in play; 590 m2 of LED black face 3.9; 24 fullHD video outputs forming a single image; 11 PA's for octafonic sound effect in the audience; 66 box line arrays + 30 subwoofers processed; more than 270 moving lights (3 times the Rock'n'Rio stage); 02 16K servers in sync and redundant;
03 X20 switchers; a giant team of artists, producers, architects, designers, publishers, 3D & motion artists in Brazil and Prague, light designers, programmers, engineers, set designers, back-rules, operators, technicians, assistants ... an audience of over 15,000 people in 8 days of event that ended with a show of ...
... Simone and Simária.
These are some of the numbers that say what was the
POBJ Bradesco 2018.
STORYTELLING AS IMMERSIVE EXPERIENCE
In tune with the "Bradesco: Forward" drive, we packed every aspect of the event into a science fiction aesthetic that symbolized an ancestral human trajectory into the future, from the big bang to the big data. An Operational Structure with Prologue, 4 Acts and Epilogue was developed according to a FluxoDrama® that defined the key points for presenting specific content - institutional messages, pronouncement by senior Bank executives, awards and honors. An odyssey in powerful images and sounds displayed on octaphonic system. Following are some cropped images of the Act One opening sequence, that occupied the front area of the stage. All set up completely, each of them was almost 120 m long and 4 m high.
In tune with the "Bradesco: Forward" drive, we packed every aspect of the event into a science fiction aesthetic that symbolized an ancestral human trajectory into the future, from the big bang to the big data. An Operational Structure with Prologue, 4 Acts and Epilogue was developed according to a FluxoDrama® that defined the key points for presenting specific content - institutional messages, pronouncement by senior Bank executives, awards and honors. An odyssey in powerful images and sounds displayed on octaphonic system. Following are some cropped images of the Act One opening sequence, that occupied the front area of the stage. All set up completely, each of them was almost 120 m long and 4 m high.
