In dark times, when the forces of backwardness insist on stifling creativity, tolerance, respect for diversity, life itself, what may be most revolutionary is love. Only he can bring together the broken, cross and dissolve boundaries, understand the damage, and then create the amalgam of constructive, transformative resistance. Kintsugi, the ancient Japanese art of repairing broken ceramics with gold, seeks not to hide the cracks and the tragic, but to highlight its essence and the value of imperfection as the motto for eternal learning. Love has such power.
João Pimenta in this new collection is immersed in his own trajectory and in a deep reflection about freedom, to celebrate through the apparently contradictory composition of elements and signs, the beauty that can arise from the conciliation between what is different, at the same time as he does. a silent tribute to all those who came before pioneering and fighting for a more humane and plural society.
Looking at his own name, Joã transcends categories and divisions and creates his little ode to love. A manifesto for freedom. And the resistance.
Looking at his own name, Joã transcends categories and divisions and creates his little ode to love. A manifesto for freedom. And the resistance.
JOÃO PIMENTA SPFW N47
BRAND VISION / CREATIVE DIRECTION: ROGÉRIO VELLOSO
SÃO PAULO FASHION WEEK / MAY 2019
SÃO PAULO FASHION WEEK / MAY 2019
concept JOÃO PIMENTA creative direction, brand vision, logo design ROGÉRIO VELLOSO original soundtrack FÁBIO CARDIA showrunner BILL MACINTYRE executive production JULIANA JAZRA beauty HELDER RODRIGUES embroidery MARCELO ANDREOTTI manual swage VENNICIUS DE CASTRO props SUELI ANDRADE stamp design ANDRÉ MACIEL molding LAÍS FANTINATI photos AGFOTOSITE e SOFIA DINIZ
Embrace the damage.
to celebrate the battles the soul has gone through, accepting and honoring the scars that witness the destruction that is the starting point for its rebirth, again forming an even more complete and precious entity.
The process of reparation is not only highlighted, but is eventually celebrated.
to celebrate the battles the soul has gone through, accepting and honoring the scars that witness the destruction that is the starting point for its rebirth, again forming an even more complete and precious entity.
The process of reparation is not only highlighted, but is eventually celebrated.
SOMETHING SO IMPORTANT TODAY IN BRASIL...
