Aqeel Saloojee

Greenside design centre

Animation/ Targeted advertising 

Overview

To simulate the experience I had while being deaf using earplugs for a week 

Challenges 

The challenges of this project was to replicate the experience i had in a manner that can be understood and shared. 

Solutions 

I created a project that makes use of a series of gifs with a character that user has to follow in order to make the user focus. This alone could not simulate the experience of being watched, In order to fully simulate this I created a targeted marketing strategy which follow users through applications such as Youtube, Instagram and gmail

Project time frame : 4 weeks

Style 

The illustrations for my Gifs started as vector images then edited with Krita for finer detail as well as light reflections. The different images were then placed into after effects and filled with a transition of the monster going past the camera in order to swap between slides.

In order to ensure that my project was successful i conducted user tests and their emotional state after the video