RE/MAX:
We've Done It A Million Times Campaign
We've Done It A Million Times Campaign
Brief: RE/MAX had developed 45-60 second commercials for the 'Sign of a RE/MAX Agent / We've Done it a million times' Campaign. However, for the social media launch the client requested shorter commercials (6 sec) -- as with the trend and aware of the depleting attention span of social media audience .
Challenge: How to convey the key message effectively within this brief timeframe, mostly in an appealing yet clear way.
Challenge: How to convey the key message effectively within this brief timeframe, mostly in an appealing yet clear way.
Idea: By selecting pivotal moments from the original commercials, the 45-60 second ads were edited into split screens and transformed into 6-second versions. Each significant moment was paired with concise and clear copy overlays to convey the intended message.
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