Playing around with the NEW typeface Helvetica NOW Type family. Testing it out on a NEW logo idea and going back to a simple black and white logo.

Trying out new concepts and ideas of branding myself and trying to say it all but subtle, trying new looks and shapes. So far I am happy with the progress of the logo.

 Funny how this whole concept started with as lecture in my Portfolio class and talking about logos and how important they are to all in any type of industry. Tough when you have to work on your own branding/identity. This all started with a quick simple sketch on the board in the classroom. Glad I did it and glad I took this photo to reference.