Overview
Working closely with the VP of eCommerce & Online Merchandising and the UX Manager, I worked on the 2011 product page design of Kichler Superstore, an internet retailer of lighting fixtures manufactured by Kichler. With the given user and business goals, I created several ideations and comps from the wireframes to the web design. Together with the team, we refined a design option that best succeeded the all the goals in its correct priorities.
Design considerations were catered to the business goal of increasing visitor conversion and the user goal of feeling confident to shop with Kichler Superstore. A few considerations included adding the value proposition next to the "Add to Cart" button in order to ensure customers of the brand and policies, and adding product review and social media likes in order build credibility and increase customer engagment.
Tasks & Responsibilities
• Wireframe
• Web Design
• Page Layout
• UI Design
• Icons & Buttons
• Wireframe
• Web Design
• Page Layout
• UI Design
• Icons & Buttons
Cross-selling products by showcasing the other products of the collection to support business goals of increasing revenue.
Providing a Q&A section to support user goals of encouraging customer engagement and aiding them in their shopping experience.
Adding the business value proposition next to the "Add to Cart" button in order to ensure customers of the benefits of the brand, while boosting their confidence to make the purchase.
Cross-selling products by showcasing the other products of the collection to support business goals of increasing revenue.
