Alpine Camp Promotional Packet
After the launch of their new site, Alpine began running out of their old promotional brochures and requested a new one from Ronningen Design. Rather than a single brochure, however, we decided to design a whole package of promotional materials that could not be ignored if it showed up in a mailbox.
We wanted the materials to come tumbling out of the envelope like Christmas morning. I designed a total of six pieces in all: a DVD envelope and sleeve, a large camp map (using artwork scanned from a print in the camp office), a daily schedule sheet, a sheet of activity stickers, and a large brochure which formed the centerpiece of the package.
Campers at Alpine plan their own schedule of activities and they could begin planning their summer by affixing the stickers to the front of the daily schedule. Blue Ridge Printing in Asheville, NC printed the entire package and I consulted with them closely regarding paper.
Author Jonathan Rogers — himself an Alpine Camp alumnus — had attended the camp with his sons the summer before and written an immersive series of articles for the camp's blog. One of the directors and I drew upon those articles to craft a long form narrative for the brochure and alternated pages of prose with bright spreads of photography — courtesy of photographer Clark Brewer.
As shown above, everything was encased in a clear, poly envelope for shipping to provoke an immediate desire dig in. The outside front and back covers of the brochure remain my favorite parts of the project. On the front, a close-up of one of the camp's custom shutters cut with their iconic tree does established an immediate sense of quality and place. On the back, a more elaborate, but equally striking photo of the climbing tower promises a summer of adventure.
