Perceptual Thinkers & EJTECH Collaboration
The Perceptual Thinkers and EJTECH collaboration was born out of the spirit of this new philosophy. The many new things and changes in the fashion industry –for example e-textile, which came to our life as a new material in 2019 - had a great impact on this collection. This is our first experimental project.
The EJTECH studio - founded by Esteban de la Torre and Eszter Kárpáti - focuses on experimental interactions, exploring the interconnection of music and textural fabrics in their installations, while Perceptual Thinkers' products draw inspiration from the behavior and clothing preferences of people living with autism. The main tool of the brand is the sensorial perception: thanks to the current design, playful and suggestive stimuli or resting points are implemented on the clothes.
The two teams collaborated for an exciting capsule collection, which has a flagship item: a special jacket with embroidery on it, which are connected to sensors. These sensors respond to touches that play pre-programmed harmonic and disharmonic sound patterns, which can be heard via headphones or any devices with a jack plug. The patterns also have a prominent role: they interpret the sounds on the jacket in a visual form. These graphics also appear on the other items of the collection as t-shirt designs, which are designed to display the spirit and visual concept of the collaboration. The PT Team created the design with the contribution of Rita Bencze designer and partly the product concept with the EJTECH Team, who next to this also made the technical part of the product.
In addition to meeting their physiological needs, for people living with autism also important to achieve self-fulfillment and an independent life. The stereotypical or unusual behavior patterns of the autistic people are the phenomena of perception-based thinking and socially isolated life. These are the reasons, because of which they need help to live a better life. This support can come from the world of design, as it can make a social phenomenon that is hard to understand, such as autism, more acceptable. Perceptual Thinkers is an initiative, which goes beyond the specific design of product and is trying to bring this special group closer to the typical people.
The goal is to use this product to educate the typical people and to break down stereotypes about the autistic people, such as incapacity for independent living, education or employment. Our long-term goal is to help them integrate into our society either as students or as employees, but most importantly a human being living a fulfilled life. With our high-quality products, we would like to keep this discussion alive, moreover find and use new platforms where employees, educational institutions, organizations and NGOs are open to learn about the integration & development process, which our advisor – the Autistic Foundation of Miskolc – build and use. Besides these goals, we also aim to inspire other designers and creative professionals to integrate similarly sensitive topics in their design. PT Team created the design with the contribution of Rita Bencze designer and partly the product concept with the EJTECH Team, who next to this also made the technical part of the product.
Perceptual Thinkers × EJ Tech
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Original Concept & Design: Perceptual Thinkers & Rita Bencze
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Original Concept & Design: Perceptual Thinkers & Rita Bencze
Hardware & Programming: EJTECH (Esteban de la Torre, Judit Kárpáti)
Photo/video: Dániel Halász
Product photo: Marjai Bea
PR & Communication: Luca Fülöp, Eszter Szász
Models: Sára Herrer, iamyank
Make-up: Barbara Keserű
Expressive graphic and patten designs of the capsule collection.
The technology designs for the main (jacket) and the sub (printed tees) products.
Werk pictures from the workshop of Coil Budapest tailoring.
The test phase with two guys who are living with autism.
Photos from the final products.
Campaign photos with two underground musician.
Perceptual Thinkers × EJ Tech collection revealing event in Societé Budapest
