The Fishmen & Rice Wine

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This is a packaging mockup for a design brief from Riceenoir Sake. (yep, without the real riceenoir brown coloured sake) The Sake made from Kodaimai Rice (リセノワール). It boasts a refreshing fruity flavor with a brilliant balance of sweet and sour. It is also rich in minerals including polyphenol; a popular mineral among young women for its health and beauty benefits. The product name Riceenoir means black rice. The design is also to promote the japanese town "Setouchi" derived from Seto Inland Sea. Popular for the fishery business. We created an identity and drawing inspired from both fishery & brewery business. The illustration is drawn by Indonesian artist Roby Dwi antono to represent the whole concept of the story, a surrealistic approach, a tale about a Fishmen who brew the sake.