Camp Merri-Mac Brochure
Although small, this simple brochure is one of my favorite projects. Camp Merri-Mac is a private, Christian summer camp in western North Carolina. The director had invested in some excellent pro photography and together we wrote some solid marketing copy, but he wanted to push the piece further.
I suggested "Camp Secrets" — bits of insider knowledge from the camp that most people would only learn after attending the camp. He loved the idea and provided some great material which I spread throughout the piece.
Together with the daily schedule with progressed page-by-page in the footer, the brochure pulled back a corner of the curtain, letting prospects glimpse the magic of a summer at Merri-Mac.
