Moodboard -
After talking with the client, the direction for the logo was to make it bold and for it to have ability to stand on its own, try to incorporate oranges and blues since other athletic platforms in iloilo have not used it yet and incorporate movement and community.
After talking with the client, the direction for the logo was to make it bold and for it to have ability to stand on its own, try to incorporate oranges and blues since other athletic platforms in iloilo have not used it yet and incorporate movement and community.
Process -
After the moodboard has been approved, the next step is vectorizing the sketches. This is where I explore and exhaust all other options.
After the moodboard has been approved, the next step is vectorizing the sketches. This is where I explore and exhaust all other options.
Initial Designs -
The left most mark was chosen as the initial direction for the logo for its boldness and meaning behind it.
The left most mark was chosen as the initial direction for the logo for its boldness and meaning behind it.
Meaning -
The origin behind the name TEN122 is that it uses the coordinates of iloilo, which makes it very illongo and unique. We tried to enhance the initial logo with more action and movement.
The origin behind the name TEN122 is that it uses the coordinates of iloilo, which makes it very illongo and unique. We tried to enhance the initial logo with more action and movement.
Coordinates of Iloilo -
The easiest way to incorporate and to communicate iloilo to there clientele is to break down the meaning behind it.
The easiest way to incorporate and to communicate iloilo to there clientele is to break down the meaning behind it.
We decided to use visual representations such as an up arrow to represent north and a right arrow to represent east.
Movement -
In order to show speed and athletlics, we took inspirations from silhouettes of common functional exercises and used it in the logo. By slanting the logo and adding cuts to left side it emphasizes energy and movement.
In order to show speed and athletlics, we took inspirations from silhouettes of common functional exercises and used it in the logo. By slanting the logo and adding cuts to left side it emphasizes energy and movement.
Integration -
Visual representation of how we added the coordinates and movement to the logo.
Visual representation of how we added the coordinates and movement to the logo.
Icons were also made to provide consistency and support to the brand system.
