Concept Design for Public Awareness Campaign
EDGE (Education for a Generation) was a concept design for a social awareness campaign encouraging kids to graduate high school. This campaign aims to provide actual numbers and information about how finishing high school will make a calculable impact on the rest of a child's life.
The campaign focuses on the universal trait that all school children seem to encounter - gum on the bottom of their desks, their chairs, their lockers. Turns out - that chair is probably the most valuable one you'll ever sit on.
This is an in-school poster/infographic to show facts about the effects of dropping out of high school. I visited a sixth-grade class in Philadelphia and had them participate by taking a sticker of gum, sticking it to the poster, and signing it as a pledge to finish high school. Pictures of the event below.
A direct mail piece meant to be sent to local businesses appealing to them to join the Local Business Internship program. It unfolded and then asked for participation along with a piece of gum.
Promotional gum and packages.
I designed and built these two websites - this is a sampling. The ones with the gum are the main website for the EDGE "Stick With It" campaign. The site on the bottom right is a tool for parents and teachers to communicate about their child's progress on a weekly basis. It provides tips for parents to continue the learning at home based on the child's development.
This iPhone game is a reminder to kids about the EDGE program, but also to encourage better behavior by asking them to pick up as many pieces as possible.
These are all applications of the posters in public transporation hubs in NYC.
