Bel Avenir farm is a small family farm in southern Oregon producing grass-fed lamb, eggs from pastured hens, seasonal veggies, fruits, and herbs — all free of pesticides, herbicides, and antibiotics.
Farm owner Diane Choplin is also a professional photographer and instructor, so using her exceptional photography kept things simple and inexpensive.
SERVICES
Art Direction & Design
Brand Identity
Stationery System
YEAR
2012
Didone-style fonts like Didot and Bodoni are very elegant, but due to their very thin strokes they are fragile at small sizes. To improve readability and durability, and to customize the wordmark, I made some changes.
