The consumer portal and it’s e-commerce flows newly conceived and designed.
Simplified the shopping flows,
Designed a unified and modular teaser concept, enabled it for Tablet/touch,
Aligned it to the brand,
Got countless client’s sign-offs,
Lead art directors and designers,
Put it all together in a style guide.
Aligned it to the brand,
Got countless client’s sign-offs,
Lead art directors and designers,
Put it all together in a style guide.
Role: Senior art director online, design lead
Agency: Razorfish Berlin
Client: Telefónica o2
Home with modular teaser panel:
Phone landing page with panorama teaser:
Mobile phone shop catalogue:
Mobile phone detail page:
User Interface Guidelines (1/3):
User Interface Guidelines (2/3):
User Interface Guidelines (1/3):
Styleguide (excerpt):
Project’s story:
Starting with conceptual heavy lifting from shopping flows via phones and via tariffs, realignment of the brand to reworking the different portal sections we sat together regularly with our stakeholders in Munich to return with even more tasks on our list.
Visualising the new concepts from the epicentre – the shopping flows – enabled us to advance in a fast and efficient pace. The flexible and modular teaser concept and the capability to integrate campaigns seamlessly at it’s core we finally put it all together in a comprehensive style guide as a living and open document.
