The Brief
Tejas, the winner from India's Magic Star came to us with one thought in mind. He wanted to create a brand of his own.
His requirements were simple. As his personal goal he wishes to take illusions on a corporate level when it comes to showbiz.
So his brand identity had to be something that signifies the magical element from his trade as well as the seriousness that is essential to leverage it as a corporate brand. His focus on developing himself as a corporate brand comes from the range of services he provides. Something as cool as a customised illusion for events or an illusion to highlight a brand had to be taken as a service that can be marketed effectively just like any other corporate services.
This was more or less the brief given to our creative team. Of course there was one important factor. The identity had to be visually impact full, very aesthetic.
Our Solution
The initial level of feedback from co-workers and friends suggested the use of Black color, as its commonly associated with the Magic, so its easy to connect. ( we were pleased to know this as we wanted to use Black ourselves ). The shapes had to be sharp so that it maintains some corporate feature.
Finally we decided to come up with a typographical logo, because of the number of possibilities it offers. It's easier to reproduce in almost any format that is required, has a more impactful brand recall, and offers more freedom. We selected letters T and M to form the basic structure of the logo. T signifying Tejas, and M for Magic or Magician. There is something unique about the performances Tejas carries out. His shows are always very clean. Even the most critical person would like to believe in them. This gave us the preposition we were looking for. Seeing is Believing was unanimously selected as the slogan for Tejas. Illussions have everything to do with the Eye, so we included an eye there in Logo. We selected the shape of the eye from the ancient egyptian forms. This just pushed the logo to be even more grand than it was. Finally we selected curves and spade as a very lateral symbol for illusion.
Tejas, the winner from India's Magic Star came to us with one thought in mind. He wanted to create a brand of his own.
His requirements were simple. As his personal goal he wishes to take illusions on a corporate level when it comes to showbiz.
So his brand identity had to be something that signifies the magical element from his trade as well as the seriousness that is essential to leverage it as a corporate brand. His focus on developing himself as a corporate brand comes from the range of services he provides. Something as cool as a customised illusion for events or an illusion to highlight a brand had to be taken as a service that can be marketed effectively just like any other corporate services.
This was more or less the brief given to our creative team. Of course there was one important factor. The identity had to be visually impact full, very aesthetic.
Our Solution
The initial level of feedback from co-workers and friends suggested the use of Black color, as its commonly associated with the Magic, so its easy to connect. ( we were pleased to know this as we wanted to use Black ourselves ). The shapes had to be sharp so that it maintains some corporate feature.
Finally we decided to come up with a typographical logo, because of the number of possibilities it offers. It's easier to reproduce in almost any format that is required, has a more impactful brand recall, and offers more freedom. We selected letters T and M to form the basic structure of the logo. T signifying Tejas, and M for Magic or Magician. There is something unique about the performances Tejas carries out. His shows are always very clean. Even the most critical person would like to believe in them. This gave us the preposition we were looking for. Seeing is Believing was unanimously selected as the slogan for Tejas. Illussions have everything to do with the Eye, so we included an eye there in Logo. We selected the shape of the eye from the ancient egyptian forms. This just pushed the logo to be even more grand than it was. Finally we selected curves and spade as a very lateral symbol for illusion.
Magician Tejas
