Chevron needed a new convenience store interior design that would rival, but not compete with the Chevron ExtraMile franchise offering.  Advancement Branding team members were able to provide the warm yet colorful design they wanted.

Chevron turned to Advancement Branding team members to assist in the nationwide roll out of Chevron's new fleet image.  Progress Branding team members provided design and implementation strategies for both permanent and temporary promotional graphics nationwide.

AAA Northern California turned to Advancement Branding to assist their in-house branding team during design refinements, material specifications and implementation oversight for their new interior murals and lobby "Heritage Wall" display.  Floor to ceiling life style imagery was placed on all 6 floors as well as throughout the parking structure.  In the lobby custom millwork, museum grade acrylic display boxes and a 20' long, 8' high custom fixture and graphics display were specified, built and installed under the watchful eyes of Progress Branding.

Advancement Branding team members have assisted Chevron in designing and implementing 3 generations of the ExtraMile franchise convenience store offering across the Chevron nationwide network.  For each variation design, brand guidelines and implementation strategies have been provided

Advancement Branding has assisted QuikStop (parent company Kroger's) in the brand development, material specifications and implementation strategies for the new QuikStop exterior image.  Throughout this process we have refined the material specifications in order to provide a less expensive and more durable image that will stand up to the elements for may years to come.

Chevron approached Advancement Branding team members when they needed a new Texaco convenience store layout, sign system design and guidelines package.  From initial sketch designs through the final implementation and roll out to stores across the country Advancement Branding was there.