Today's youngsters record everything, and they prefer to share it on social. What is striking is the amount of transparency hidden in a social post.Your cat died? A post on insta. #RIP. Bought new sneakers? A message on Twitter. #SICK!. Your relationship just ended? Ten-part insta story in which you explain how difficult your two-week relationship was. #Ihatehim.
Simyo is going to lend a hand with #Moods. Where the "rebels" of today can express their feelings in a playful way. Users can use this interactive instagram face filter for their #Moods without saying or typing anything. The iconic Simyo SIM card is used for the minimal branding.The SIM card is fully rendered in 3D, so it flies by realistically from your mouth, eyes or ears. A combination of 4/5 emojis are used to emphasise the #Moods.To top it all off, hashtags are used that show guts and perfectly bring out the individuality of the user.
