Your Summer Story
Palmetto Moon 2019 Summer Social Campaign
There's always that one summer. The one you'll remember forever. How it was a whirlwind of memories strewn across swimming in lakes, porch swings and BBQs. You remember every detail: Your best friends' names, the endless glasses of sweet tea, and every single thing you wore. It's all a part of your summer story.
This social strategy will show activities that scream summer with products that define them: at the beach, gone fishin', a night out with friends. Customers will be shown head-to-toe clothing options paired with products and accessories tailor-made for each adventure. Their new summer stories are just waiting to be written.
